Nationwide Brand New Belongings campaign animatic

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Offered in conjunction with Nationwide homeowners, condominium and renters insurance policies, Brand New Belongings helps you replace items that have been damaged, destroyed or stolen with brand new versions of the product. For their new campaign, Nationwide worked with McKinney to develop a character that personified Brand New Belongings: The Unburglar.


This leather clad, stealth character slinks behind a pair of burglars as they pilfer a home of their valuables. Leaping over counters and dodging the thieves wary eyes, the Unburglar deftly replaces stolen items with current versions.


For this animatic, we worked with Daily Planet and artist Denis Luzuriaga.





Check out the full commercial below: