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What do you think of when you think of the garbage. If you’re thinking of hot, sexy garbage men, then you’re not alone! (If you’re not, then this commercial will change all of that.) For Hefty, Havas Worldwide took a tongue in cheek approach to an everyday household item.
A parade of attractive garbage men with cheeky dialogue open up the commercial. These attractive men expound on the features of Hefty’s Ultimate Bags, seemingly using straight sex appeal to get the viewer’s attention.
In an unexpected twist, the commercial introduces a slightly different ultimate garbage man.
Kind of pudgy and completely average, this garbage man is the perfect foil to his chiseled peers.
Watch the full commercial here.