Everyone has heard the phrase “a picture’s worth a thousand words,” and nowhere is that truer than in the world of corporate advertising. Think of any successful ad campaign over the past few decades, and chances are, at the center of that effort are some incredible, indelible images and iconography. The importance of effective pictorial advertising has exploded in the Internet age. With so many online options out there, you have to do everything in your power to ensure that your services stand out.
Whether you’re the marketing executive of a company, a graphic designer working for a charitable cause, or someone simply looking to promote your own services, few skills are more valuable than the ability to tell and sell a story. One of the most popular buzzwords out there today is the idea of a “narrative.” Whatever your company or cause may be about, it’s up to you to communicate what makes your products or services so special.
Art projects are no small undertaking – if you have a need for an artist, then you have a lot to consider. First and foremost? Finding the right person for the job; there are many different artists out there with different avenues of experience and different techniques. For example, if you were to consider Andrew Wendel’s storyboard, you would need to view the art style, the flow, and the presentation to make sure it fits with your upcoming needs. What else do you need to think about? Below is a few factors to consider:
You’ve probably heard this phrase so many times, that your eyes glaze over whenever you hear it: Communication is key.
But, fact of the matter, that’s particularly true when dealing with something creative, whether it’s a scrip for a radio commercial, a blog post for your website or one of Aristides Ruiz’s Storyboards.
Check out the animatic artwork by Kevin! His energy and playful drawing style was a perfect match for LeBron’s fun and easy-going personality. With shots all over LeBron’s mansion, Kevin shows off his unique and versatile artistic ability which lays the foundation for the latest and greatest Sprite commercial yet! We won’t tell you to work with Kevin…
Illustration by Scott McBe
When it comes to making food look mouthwatering, Bernd Wagenfeld is the best around. In the new Smucker’s commercial, he really shows off his ability to bring food to life. With his unmatched attention to texture in the close-up shots. For 30 seconds, he makes this simple peanut butter and jelly sandwich the only sandwich your taste buds yearn for. So if you’re in the need for an experienced animatic food artist for you’re next big commercial, Bernd Wagenfeld is the artist you’re looking for.
See for yourself in the link below!
Check out the new animatic artwork from Fates Crew! Aired during the 2016 Summer Olympics. Fates Crew, challenged with another short deadline, came together as a team to knock another job out of the park. Walmart helps to remind everyone of the upcoming school year and where to get all of your school supply needs. With a fun twist of White Snake’s “Here I Go Again,” to beacon the end of another summer, we wish everyone a happy and healthy school year!
In the upcoming Dear Pope Francis, released by Loyola Press, the pontiff responds to handwritten letters from children around the world. In this promotional video, produced by Daily Planet, we follow one girl’s letter as it journeys around the world to land in the Vatican on Pope Francis’s desk.
Soosan Joon’s unique pen and watercolor style made for a beautiful and whimsical environment for our sojourning letter. Watch the full video below!
Alecia Rodriguez is known for her amazing beauty work, but recently she’s been getting attention for a far less glamorous subject – financial scams. The Miami-based artist was selected by the FTC as the artist in a series of fotonovelas designed to educate Spanish-speaking consumers of common scams and their rights when it comes to reporting.
Fotonovelas are popular in many latino communities and are used by many Spanish-speaking governments to communicate with the public on various issues. The FTC also noted recent that fotonovelas have been used with great success to communicate health information in the United States among the Spanish-speaking population.
Currently, there are four fotonovelas in production with plans for four more in the future. Between the four current editions, there are nearly half a million in circulation. An interview with Alecia below!