With the Baby commercial, Nationwide wanted to convey something important: What’s important to you is important to us. To help drive that point home, McKinney worked with Nationwide to develop a spot that would show how much we love our cars.
In place of a vehicle, we see a giant baby. Our main character, the car owner, is eager to protect his baby from errant grocery carts and lovingly washes him in the driveway.
For this animatic, we worked with Daily Planet. To view Doron Ben-Ami’s storyboard work, visit his portfolio.
Check out the full commercial here: