If we made it: Newcastle shares how they would have done some of our favorite ads


It seems like the buzz about Super Bowl begins months before the big game. Brands have begun sharing sneak peaks and viral video previews of upcoming commercials, pushing viewers to share and discuss ads before they air.

Newcastle and agency Droga5 decided to take this buzz to a whole new level with a new concept – if we had made it. Using the hilarious Anna Kendrick as their spokesperson, Newcastle released a behind the scenes interview discussing the commercial that was supposed to happen.

The follow up to the interview was the release of a video describing the commercial that was never to be, skateboarding cats and all. Or pigs. Whatever.

When they decided to take this idea one step further by parodying other brands commercials, we got a chance to provide storyboard art. Working fast and furious, we worked with Droga5 to put together funny versions of highly anticipated ads. During the Super Bowl Newcastle tweeted out You Tube videos with their version of each concept. Links to each concept are below. Art by The Fates Crew and Alberto Gomez.


That chip commercial.


That bodybuilder commercial.


That robot movie trailer.


That pistachio commercial.

See more “commercials” at IfWeMadeIt.com.