How do you market Smartblock, a post-harvest sprout inhibitor that restores dormancy to potatoes without affecting quality? With a bit of humor, of course! Smartblock is designed
to prevent potatoes from growing sprouts once they’ve been harvested. To bring this point across in a fun way the agency, Woodruff Sweitzer, decided to feature a series of potatoes donning some sprout “hair dos.” The resulting images were the perfect compliment for the tagline: “No matter how they grow, sprouts aren’t cool. Burn’em.” Illustration work by Bernd Wagenfeld.