Denis Luzuriaga’s work for Nationwide’s Reveal commercial featuring Jana Kramer



By now, we’re familiar with Jana Kramer’s stealthy character in Nationwide’s Brand New Belongings campaign. The latest installation has Kramer performing a daredevil leap off of a building and into a smoke damaged kitchen. Through a variety of visual tricks, she replaces damaged items with sparkling new versions.

Check out the full commercial here:

Animatic art by Denis Luzuriaga. Production by Daily Planet Productions. Agency McKinney.