When it comes to making food look mouthwatering, Bernd Wagenfeld is the best around. In the new Smucker’s commercial, he really shows off his ability to bring food to life. With his unmatched attention to texture in the close-up shots. For 30 seconds, he makes this simple peanut butter and jelly sandwich the only sandwich your taste buds yearn for. So if you’re in the need for an experienced animatic food artist for you’re next big commercial, Bernd Wagenfeld is the artist you’re looking for.
Check out the new animatic artwork from Fates Crew! Aired during the 2016 Summer Olympics. Fates Crew, challenged with another short deadline, came together as a team to knock another job out of the park. Walmart helps to remind everyone of the upcoming school year and where to get all of your school supply needs. With a fun twist of White Snake’s “Here I Go Again,” to beacon the end of another summer, we wish everyone a happy and healthy school year!
In the upcoming Dear Pope Francis, released by Loyola Press, the pontiff responds to handwritten letters from children around the world. In this promotional video, produced by Daily Planet, we follow one girl’s letter as it journeys around the world to land in the Vatican on Pope Francis’s desk.
Soosan Joon’s unique pen and watercolor style made for a beautiful and whimsical environment for our sojourning letter. Watch the full video below!
Alecia Rodriguez is known for her amazing beauty work, but recently she’s been getting attention for a far less glamorous subject – financial scams. The Miami-based artist was selected by the FTC as the artist in a series of fotonovelas designed to educate Spanish-speaking consumers of common scams and their rights when it comes to reporting.
Fotonovelas are popular in many latino communities and are used by many Spanish-speaking governments to communicate with the public on various issues. The FTC also noted recent that fotonovelas have been used with great success to communicate health information in the United States among the Spanish-speaking population.
Currently, there are four fotonovelas in production with plans for four more in the future. Between the four current editions, there are nearly half a million in circulation. An interview with Alecia below!
The Mercedes-Benz “Fable” commercial, which aired during Sunday’s Super Bowl, was a fun reimagining of the classic story of the tortoise and hare. Back in August, we had the opportunity to work with the creative team behind the spot to create a storyboard. When Merkley+Partners approached us for artists, they knew they wanted a realistic look and we started pulling options. In the end, it was Doron Ben-Ami’s tight style that won them over, but the challenge was to deliver that style in just a few days. That’s when we decided to bring in Ben McCoy.
Working from a script, we started with some rough thumbnails to establish blocking and positioning. The pair worked together closely, with Ben pulling together swipe and helping to compose frames so that Doron could really take the pieces and run with them. His work helped set Doron up to create something really great.
It was also important that we get the right look for the animals. The creative wanted realistic animals that weren’t cartoon-like, but still retained character.
And that character is important when the crafty tortoise throws “slow and steady” out of the window and blows past a cocky hare in his speedy Mercedes-AMG GT.
Congratulations to Mercedes-Benz and Merkley+Partners for creating an amazing spot! And thanks to the talented Doron Ben-Ami and Ben McCoy for helping to bring the concept to life!
Capri Sun’s Big Pouch is a grown-up version of it’s now iconic juice pouch. We love the cheeky attitude of the Big Pouch Man – a slightly pudgy, yet charismatic spokesman. Our talented artist Alberto Gomez worked with the agency to develop the character and storyboard art.
Check out the finished spots below to see how the concept evolved.
When you aren’t treated with respect, it’s easy to feel like a child, tantrum and all. That’s the concept behind Nationwide’s Toddler commercial. Working with the talented team at Daily Planet and McKinney,Denis Luzuriaga brought the daily frustrations of the modern world to life.
Our hero character navigates a world where she is ignored and overlooked, that is, until she meets her Nationwide agent. Check out more animatic art below.
What if you had gotten so use to the smell of your home that you had no idea it was stinky? That’s the premise behind the Noseblind commercials from Febreeze. Using cats, dogs and sneakers, the brand points out that it’s easy to grow accustomed to the smells around your home, even if they are bad smells. Storyboards by Denis Luzuriaga.
Ever notice the way car commercials call out special features? These include slowing the commercial to draw attention to the antilock brakes or using digital overlays to highlight smart tech features. For their latest spot, Nationwide spoofed on this idea by emphasizing the most important safety feature in any car – you.
Animatic art by SB Studio. Production by Daily Planet. Agency McKinney.