Ever notice the way car commercials call out special features? These include slowing the commercial to draw attention to the antilock brakes or using digital overlays to highlight smart tech features. For their latest spot, Nationwide spoofed on this idea by emphasizing the most important safety feature in any car – you.
Animatic art by SB Studio. Production by Daily Planet. Agency McKinney.
See the full commercial here:
Joel Spector is a great talent and we couldn’t be more thrilled about his feature in the June issue of Pastel Journal.
Here’s an excerpt from the interview:
“Color fascinates me,” says the New Milford, Connecticut artist. “I want to feel its strength and
the dimensions it creates. Many times I try to use the intrinsic value of a color to create the structure and form of what I’m painting.”
Want to see more of Joel’s work? Check out his illustration portfolio.
How do you market Smartblock, a post-harvest sprout inhibitor that restores dormancy to potatoes without affecting quality? With a bit of humor, of course! Smartblock is designed
to prevent potatoes from growing sprouts once they’ve been harvested. To bring this point across in a fun way the agency, Woodruff Sweitzer, decided to feature a series of potatoes donning some sprout “hair dos.” The resulting images were the perfect compliment for the tagline: “No matter how they grow, sprouts aren’t cool. Burn’em.” Illustration work by Bernd Wagenfeld.